The main objective was to get 200 million naira in investment and acquire a large user base in a short period.
We worked closely with a well-known investment aggregator called Riquid Investment to develop and execute a strong go-to-market strategy. The main objective was to get 200 million naira in investment and acquire a large user base in a short period.
Background & Objectives
Riquid Investment serves as an investment aggregator, consolidating diverse investment opportunities for its users. Recognizing the need for a strategic partner to navigate the competitive landscape and accelerate growth, the company enlisted our expertise to enhance its market positioning.
The primary goals were to achieve an investment target of 200 million naira and build a large user base, with a focus on users who invest more than 5000 Naira.
Strategy
Our strategy started with a deep dive into the market to see what gaps there were and what features to highlight in the go-to-market strategy. We used cluster marketing, hosting events to highlight the advantages of investing via Riquid Investment, leveraging user- generated content and active hackathon participation to increase brand awareness and build trust with the investment community.
Implementation
- 1. Market Research: we identified market opportunities and determined key features for the Go-to-Market strategy.
- 2. Cluster Marketing:: we organized events to communicate the value proposition and benefits of investing through Riquid Investment.
- 3. User-Generated Content: we encouraged users to share their investment experiences, creating a positive feedback loop and amplifying brand reach.
- 4. Hackathon Participation: Actively engaged in hackathons, winning some which helped us to enhance brand credibility and visibility.
Results
Within the first two months, we not only met but exceeded the initial investment target, securing 200 million Naira and acquiring 9 thousand active users. By the tenth month, the investment surpassed 2 billion Naira and acquired a user base of 30 thousand users with investments exceeding 5 thousand Naira.
The challenge
While the results were impressive, we also encountered a few challenges. We encountered challenges such as market saturation and competition, requiring constant adaptation and innovation to stay ahead and also the challenge of getting people to trust the brand. Establishing trust among users in the early stages posed a challenge, which was reduced through effective communication and user-generated content.
Learning
- 1. Adaptability: The market is dynamic, requiring continuous adaptation to changing trends and consumer preferences.
- 2. Community Engagement: Building a community through events and user-generated content significantly contributed to brand loyalty and trust.
- 3. Credibility Matters: Participation in hackathons and winning awards enhanced brand credibility, contributing to overall success.
Conclusion
The growth marketing campaign was a resounding success, exceeding the initial investment target and driving significant user growth. It was a combination of strong market positioning, strong community engagement and strong credibility-building efforts that brought the campaign to a successful conclusion.
If you’re a company looking to expand your market presence and grow your business quickly, a well-thought-out growth marketing plan that is essential. Get in touch with our team today to explore customized solutions for your specific business goals and drive your brand forward.
