How we acquired 25,000 users within a 3-month timeframe.
We had two objectives – to acquire 25,000 users within a span of 3 months and establish brand awareness in both the African and UK markets.
Background & Objectives
Leatherback, positioning itself as the Global Digital Bank, focused on an ambitious expansion plan. Recognizing the need for strategic marketing, the company sought our expertise to acquire a significant user base and create brand awareness in key markets, namely Nigeria and the UK.
Our Objectuves included
- 1. Acquire 25,000 users within a 3-month timeframe
- 2. Establish brand awareness in the African and UK markets.
Strategy
Our approach was centered on a comprehensive digital campaign, primarily leveraging social media channels and Google's PPC (Pay- Per-Click) advertising. The key strategy involved segmenting audiences based on demographics and interests and crafting tailored messaging to resonate with each segment.
Implementation
- 1. Social Media Campaign: We Executed a targeted social media campaign across platforms to engage and attract potential
users in both the UK and Nigerian markets. - 2. PPC Advertising on Google: Using Google's PPC advertising, we aimed to enhance visibility and drive user acquisition.
- 3. Audience Segmentation: We divided the target audience into distinct segments based on demographics, interests, and behaviour.
- 4. Tailored Messaging: Knowing that personalization was key in this kind of campaign, we crafted personalized messaging for
each audience segment to enhance relevance and engagement.
Results
Surpassing expectations, the implemented strategy resulted in the acquisition of 30,000 users across the UK and Nigerian markets within the stipulated 3-month period. Additionally, the campaign generated over 10 million impressions, significantly elevating Leatherback's brand visibility.
The challenge
- 1. Market Dynamics: Navigating the diverse market dynamics of both the African and UK markets demanded nuanced strategies.
- 2. Competition: The digital banking landscape is highly competitive; standing out required continuous refinement of the marketing approach.
Learning
- 1. Audience-Centric Approach: Segmenting the audience and tailoring messages to specific demographics proved pivotal in driving engagement.
- 2. Cross-Market Adaptability: Adapting strategies to suit the unique characteristics of both the African and UK markets is crucial for success.
Conclusion
The growth marketing efforts resulted in an overwhelming success, surpassing user acquisition targets and significantly boosting brand awareness. Leatherback's strategic approach in leveraging social media and PPC advertising showcased the effectiveness of a well-executed, audience-centric campaign.
For businesses aspiring to expand globally and drive user acquisition, a well-crafted digital marketing strategy is important. Contact our team to explore tailored solutions that align with your expansion goals and catapult your brand to new heights in the digital landscape.
