How we acquired over 20,000 waitlist sign ups for Gigbanc iin 4 weeks.
In collaboration with GigBanc, we embarked on a mission to secure 10,000 sign-ups for their product waitlist within a tight 4-week timeframe. This case study unveils the strategies that pushed us beyond the initial goal, resulting in an impressive 17,000 sign- ups.
Background & Objectives
GigBanc, a dynamic company, sought our expertise to accelerate its product's market entry by building a robust waitlist of potential users.
The primary objective was to amass 10,000 sign-ups for GigBanc's product waitlist within a compressed 4-week window.
Strategy
Our approach was multifaceted, combining a leaderboard campaign, social media ads, Google ads, email automation, and collaboration with micro-influencers to create a compelling strategy that engaged and motivated users.
Implementation
- 1. Leaderboard Campaign: We introduced a referral system where users could refer friends and family, and earn prizes based on their performance on a leaderboard.
- 2. Digital Advertising: We ran very targeted social media and Google ad campaigns to reach a broader audience. After this, we pulled those who engaged with our
ads into a funnel and continued to nurture this audience. - 3. Email Automation: We developed a series of automated emails to nurture leads and keep them engaged throughout the sign-up process.
- 4. Micro-Influencer Collaboration We also partnered with micro- influencers to leverage their reach and credibility within the freelancers and finance niche.
Results
Exceeding expectations, the implemented strategy resulted in a remarkable 17,000 sign-ups for GigBanc's product waitlist within the stipulated 4 weeks.
The challenge
- 1. Time Constraint: The condensed timeframe posed a challenge, requiring agile decision-making and execution.
- 2. User Engagement: Sustaining user interest throughout the campaign demanded continuous innovation in engagement strategies.
Learning
- 1. Incentivized Referrals Work:We found out that the leaderboard campaign, with its incentive structure, proved highly effective in encouraging user referrals.
- 2. Diversified Channels: The importance of multi-channel marketing cannot be over-emphasised. The combination of social media, ads, email, and micro-influencers
amplified the campaign's reach and impact.
Conclusion
The growth marketing efforts met and exceeded the set objective, showcasing the efficacy of a well-rounded strategy. GigBanc's waitlist surpassed the initial goal, indicating a positive reception and anticipation for their upcoming product.
A comprehensive and innovative growth marketing strategy is key for businesses seeking rapid user acquisition and heightened anticipation for their products. Contact our team to explore tailored solutions that align with your objectives and elevate your brand's presence in the market
